Product Info: Aura Affinity Paint

The last couple of years, Red Canary has been working witht the learning curve of Aura Affinity Paint produced by Benjamin Moore. This is a self-priming product (on most surfaces) and it is also a low VOC product that has the ability for one-coat coverage.

For most projects, one-coat coverage can be achieved. As a painter, however, I prefer the richer visual appeal of two coats (any lap marks tend to be "removed" or become less noticeable [remember, lap marks are not always 100% avoidable with any product]), especially on new drywall or walls that are being painted for the first time since the buider painted the home (these surfaces can act like dry sponges, absorbing the paint unevenly).

The self-priming side is both a benefit and a downfall: If you get the paint on trim or any other surfaces while painting, you will want to clean it up immediately. Cleaning dried and cured "oopses" from this paint takes some elbow grease and it also settles in any knotting or graining in trim (as any paint would), making it nearly impossible to completely remove any pigment.
And the low VOC aspect, well, that just goes without saying. Aura is a high-quality, low VOC paint that is friendly for the homeowner, pets, painters and earth.

Additionally, the color selections in the Aura color deck are fabulous and Red Canary has used them to decorate many homes. They are colors that cannot be found in any other paint line, nor can they be matched in any other paint product. Undoubtedly, this is a one-of-a-kind paint that cannot be bought in just any hardware store. If you live in the Madison Metro, your local reputable dealer is McGovern & Sons on Odana Road.